Over 80% middle-aged and elderly people will have a strong desire to travel; is the most popul-magicq

Over 80% of the elderly will travel with strong   the most popular scenery — Liaoning channel — people.com.cn original title: over 80% elderly people will travel strong natural scenery to the most popular people.com.cn in Beijing in October 14, 13 days, with the way tourism issued the "Beijing elderly tourism consumer behavior research report 2016" (hereinafter referred to as the "report"), tourism consumption behavior for more than 45 years in Beijing area in the elderly were analyzed. The "report" survey data show that under certain conditions, 84.5% of the elderly people are willing to travel, love and travel peak, expressly unwilling to travel accounted for only 5.8%. Nearly half of the middle-aged and elderly people prefer sightseeing tours, accounting for 45.5%, followed by leisure travel, accounting for 35.5%. Sightseeing and leisure are the main purposes of the middle aged and old people. In the survey of the most popular destination types, the mountain scenery, natural ecology and scenic spots are the most popular destinations for middle-aged and elderly tourists, accounting for 26.6%, 25.4% and 22%, respectively. Natural scenery destinations are most popular among the middle-aged and elderly people. In addition, the report shows that, in the information access channels, the traditional travel agency stores are the main channel for the elderly to obtain travel information, in addition, WeChat circle of friends is also an important information access channels. In the way of travel, the middle aged and elderly people prefer to travel in the travel agency, accounting for 56.1%. In the choice of travel agencies, the most popular travel agencies are most popular among the elderly, accounting for 34.3%. In terms of travel expenses, the report shows that 69% of the middle-aged and elderly choose to bear their own, the children bear only 15.5%, the cost of more than 5000 yuan for a single trip is 39.4%. On the choice of travel partners, 36.3% of middle-aged and elderly tourists choose to travel with their spouses, and the proportion of traveling with their children is only 12.97%. The "report" data show that most factors in tourism in the elderly attention in order of importance: travel safety, itinerary, tour guide service, travel expenses, accommodation, meals, transportation, shopping, travel safety and travel arrangement including the elderly tourists attention. It is worth mentioning that the "report" on basis of in-depth interviews of elderly users in Beijing area, sorting out the existing in the tourism consumption in the elderly has several "pain points", mainly concentrated in six aspects, respectively: guide service level is uneven, the itinerary not suitable for the elderly group, elderly group did not consider the accommodation meals and shopping needs at their own expense items too much, the price and quality is not equal to the elderly, travel restrictions etc.. To solve these pain points, with the way tourism announced the establishment of "100 brigade Beijing branch", formally enter the elderly tourism market segments in the same way, relying on the "Suzhou + headquarters of the six regions of the line layout and flow of resources, force in the old market segments, from the service, brand and reputation in three aspects the elderly to create high-quality, high standards and high cost of travel products. Data show that the same journey 2015 annual service trips over 1 超八成中老年人出游意愿强烈 风光类最受欢迎–辽宁频道–人民网 原标题:超八成中老年人出游意愿强烈 自然风光类最受欢迎 人民网北京10月14日电 13日,同程旅游发布了《北京中老年人旅游消费行为研究报告2016》(下称《报告》),对45岁以上北京地区中老年人的旅游消费行为进行了系统分析。《报告》调查数据显示,在条件允许的情况下,84.5%的中老年人愿意出去旅游,且喜欢错峰出游,明确表示不愿意去旅游的仅占5.8%。 近半数的中老年人偏好游览观光游,占比达45.5%,其次为休闲度假游,占比为35.5%。游览观光和休闲度假是中老年人出游的主要目的。 在对最受中老年人欢迎的目的地类型的调查中,名山风光、自然生态和名胜古迹是最受中老年旅游者欢迎的目的地类型,分别占比为26.6%、25.4%和22%,自然风光类目的地最受中老年人欢迎。 另外《报告》显示,在资讯获取渠道方面,传统旅行社门店是中老年人获取出游资讯的主要渠道,此外,微信朋友圈也是重要的资讯获取渠道。在出游方式上,中老年人更加偏向于在旅行社报团出游,占比达56.1%。在旅行社的选择上,名声大的旅行社最受中老年人的欢迎,占比达34.3%。 在旅游花销方面,《报告》显示,69%的中老年人选择自己承担,子女承担仅占15.5%,单次出游花销5000元以上的比例为39.4%。在选择出游伙伴上,36.3%的中老年旅游者选择与配偶一起出游,与子女一同出游的比例仅为12.97%。 《报告》数据显示,在旅游中最受中老年人关注的因素按照重要程度依次为:旅游安全、行程安排、导游服务、旅游费用、餐食、住宿、交通、购物等,其中旅游安全和行程安排最受中老年旅游者的关注。 值得一提的是,《报告》在针对北京地区中老年用户一对一深度访谈的基础上,整理出了目前中老年人在旅游消费方面存在的几大“痛点”,主要集中在六个方面,分别为:导游服务水平参差不齐、行程安排不适合中老年群体、餐食住宿没有考虑中老年群体需求、自费购物项目过多、价格与品质不对等、对老年人出游限制较多等。 针对这些痛点,同程旅游宣布成立“百旅会北京分会”,正式进军中老年旅游细分市场,依托于同程“苏州总部+全国六大区域”的线下布局和流量资源,发力中老年细分市场,从服务、品牌和口碑三个方面为中老年人打造高品质、高标准和高性价比的旅游产品。 数据显示,同程旅游2015年度服务人次超过1个亿,其中46岁以上的中老年用户超过1000万人,占比10%以上。 (责编:孝媛、汤龙)相关的主题文章:

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